You’re looking for a publicist skilled in communication strategy with a sophisticated understanding of crisis communications, DEI, social media strategy, CSR efforts, and more.

You’ve found her.

Resume

Accomplished Public Relations Manager with a proven track record in corporate communications, crisis management, and social media strategy. Expertise in enhancing brand visibility, fostering influencer relations, and driving strategic initiatives. Adept at diversity and inclusion, as well as social good initiatives to align with organizational values.

Experience

Beauty’s Community Garden • Houston, TX • 2023-Present

Director of Social Impact

Spearheaded the development and execution of a strategic social impact initiative, closely aligning with the community garden's mission to address food insecurity in underserved communities.

Orchestrated comprehensive community outreach programs, forging robust relationships with local residents, educational institutions, and community organizations to foster engagement and support.
Pioneered partnerships with key local stakeholders, including businesses, nonprofits, and government entities, securing essential support and resources for garden programs.
Led the organization and implementation of impactful events, workshops, and educational initiatives aimed at promoting sustainable urban agriculture, nutrition, and environmental responsibility.
Directed volunteer efforts in garden maintenance and operations, enhancing productivity and ensuring efficient distribution of produce to families in need.
Conducted thorough monitoring and evaluation of program effectiveness, leveraging insights to drive continuous improvement and achieve measurable social impact.

Elevated the community garden’s visibility and influence through strategic social media and marketing campaigns, significantly increasing public engagement and support.

ACE Creatives • Remote • 2023-2024

Strategic Communications Manager

Strategized and developed comprehensive social media strategies in an agency environment, resulting in a 10% increase in online presence and customer interaction.

Stayed current with evolving social media trends and best practices, consistently integrating the latest insights to maintain a competitive edge and maximize ROI.
Ensured alignment of all social media efforts with overarching brand objectives and messaging, creating a cohesive online presence for diverse clients.
Implemented effective crisis management procedures, swiftly responding to and mitigating negative social media situations to preserve client reputations.
Cultivated strong media relationships and managed influencer partnerships, leading to a 5% increase in positive media coverage and brand advocacy.
Monitored and analyzed social media metrics and KPIs, providing data-driven insights to refine and optimize future campaigns.
Leveraged social media to support product launches, coordinate media events, and engage with influencers, contributing to a 7% increase in client visibility.
Collaborated with senior leadership to define and prioritize communication goals, creating clear roadmaps for achieving long-term objectives in an agency setting.

Milk Bar • New York, NY • 2018-2023

Brand & Communications Manager • 2020-2023

Media Relations

Developed and executed all media relation strategies, creating informative and compelling pitches landing Milk Bar in Forbes, Vogue, Wall Street Journal, Purewow, Yahoo!, MSN, and more.
Supported, implemented, and maintained PR strategy by ensuring consistent, high-quality press coverage run throughout the year in support of seasonal roundups, company news and announcements, and more, earning an estimated 7 billion PR impressions in 2021 and 14 billion PR impressions in 2022.
Led Affiliate content channel, garnering over 160 press placements with affiliate links in 2022, scaling and maintaining the program to maximize seasonal gift guide coverage supporting the eCommerce channel business goals.

Strategy

Partnered with the VP of Brand, Creative & Communications to lead corporate communications for the brand, including strategic crisis management and communications, executive and internal talking points, and more.
Identified partnership and collaboration opportunities for all brand business channels including partnerships with &Pizza, ColourPop, Morphe, and numerous non-profits and community organizations to boost social good initiatives.
Supported and strategized on larger brand partnerships including Ted Lasso, Mariah Carey x Black Irish, MadeIn, Shake Shack, Taco Bell, and more.
Overhauled and updated the Twitter Strategy for the brand’s Twitter main account, increasing user interactions by 10%.
Developed and led Milk Bar’s D&I Committee, proactively planned and executed social justice activations, communications, company policy, and other initiatives across all Milk Bar channels including the creation of the What We Stand For webpage.
Collaborated with the HR team to facilitate and execute all internal company communications, including the development, crafting, execution, and copywriting of Milk Bar and founder, Christina Tosi external statements and messages.
Served as the proactive protector of the Milk Bar brand, pinpointing and mitigating potential PR risks and identifying communications gaps to strengthen.

Community Building

Enhanced internal and external company communities through effective communication, relationship building, and creativity.
Spearheaded Milk Bar's first influencer program, working with over 300 influencers since its 2021 inception, generating over 1 billion social impressions.
Assembled over 20 creative and unique influencer campaigns aimed at fostering community, brand awareness, and revenue.
Created and led Milk Bar's first employee resource group, Black Empowerment and Affinity Movement (BEAM) to create, promote and champion the Black community within the internal and external structure of Milk Bar.

Customer Experience Associate • 2018-2020

Facilitate client-company communication by fielding customer inquiries and feedback at a 97% satisfaction level.
Maintained a CRM database of over 1M records of all orders processed, customer interactions, complaints, and quotes given.
Studied and tracked KPIs, customer trends, and buying habits.
Maintain streamlined voice across social media platforms and digitally-facing customer interactions.
Collaborate with development and marketing teams regarding new product launches.

Equity At The Table • New York, NY • 2018 - 2020

Social Media Strategist

Developed, managed, and executed monthly content calendars for all active, owned channels, ensuring consistent brand messaging and engagement with target audiences.

Tracked and analyzed SEO for social media campaigns, using insights to drive strategic decision-making and optimize content creation.
Utilized social analytic data to refine and optimize content creation, resulting in a 20% increase in social media engagement and reach.
Identified opportunities to expand campaigns by leveraging an in-depth understanding of the target audience's needs and preferences, ultimately driving business growth and success.

HearthCabinet Ventless Fireplaces • New York, NY • 2016-2018

Sales & Marketing Assistant

Developed and produced a range of marketing collateral, including brochures, flyers, and email newsletters.
Collaborated with other marketing professionals to ensure brand messaging and goals were aligned.
Supported marketing campaign management, coordinating with vendors, tracking expenses, creating schedules, and ensuring timely and budget-friendly delivery of materials from start to finish.
Provided administrative support to the marketing team, including scheduling meetings, coordinating events, managing budgets, and performing other tasks as needed to ensure the smooth operation of the team.

LuxeLife Media, Inc • New York, NY • 2014-2015

Public Relations Intern

Conducted media monitoring activities, including tracking news stories, social media mentions, and relevant content to identify trends and engagement opportunities for the organization.
Assisted in media outreach efforts by researching target publications and reporters, crafting pitches, and coordinating logistics for interviews and other media opportunities to secure coverage for the organization.
Provided comprehensive administrative support to the PR team, including managing databases, coordinating events, tracking media coverage, and preparing reports to facilitate effective communication and organization of PR activities.

Skills

SOFTWARE SKILLS

Agorapulse • Cision • DashHudson • Google Analytics • Google Workspace • Hootsuite • Hubspot • Iconosquare • Mavrck • Meta Analytics • Monday.com • Microsoft Office Suite • Muck Rack • Notion • Pepperjam Affiliate • PR Newswire • PRWeb • Sprout

TACTICAL SKILLS

Media Relations: National + Local Media Outreach • Media Coverage Strategies • Editorial Calendars • Active + Reactive Pitching
Strategic Relationships: Campaign Ideation • Partner Selection + Outreach • Execution Management • Promotion/Media Plan
Owned Media: Strategy + Execution • Newsletters/Emails • Ghostwriting • Contributor/Guest Series
Community + Events: Concept Development • Partner Management • Media Plan • Influencers • Press Invite
Social Media + Influencers: Campaign Planning + Management • Influencer Outreach + Management • Editorial Calendars
Internal Marketing: Partner Communications • Copywriting Projects • Speech Writing/Statements
Brand Management: Campaign + Project Management • External Relations • Client + Customer Engagement

SOFT SKILLS

Communicative: Yes, we can talk about how adorable your pets and/or babies are. Nothing makes me happier.
Critical Thinking: How do we mitigate problems we haven’t thought of yet?
Leadership: Someone has to make the executive decision on what to eat for lunch. I’m your girl.
Teamwork: If we work together in the most efficient way possible, we can make it to happy hour in time.
Culture: I value all people first and a heartfelt laugh second.
Positive Attitude: Kindness is just plain fun in an often unkind world.
Creativity: The limit does not exist.
Work Ethic: Who else is going to give my dog the best life ever?